With an aging population, the demand for medical care is increasing, as is competition among medical providers. The result is that marketing is more important than ever for medical practices. Today’s physicians need to approach marketing the way entrepreneurs do. It is important for them to recognize that medical practices operate in a marketplace filled with lots of options. It is important to:
Marketing involves an understanding of the main factors in your practice’s growth. It involves an understanding of the people your practice is intended to serve. Good marketing calls for the strengths of your practice to be examined as well as its weaknesses. Both the strengths and weaknesses of your competition should be analyzed as well. Good marketing educates patients as well as the physicians who refer patients.
• Show that Your Practice is Different
Physicians need to show that there is something special about their practice. To compete, you will need to have a unique approach to managing health conditions. Inform your prospective patients about how your care philosophy differs from that of other practices.
• Get Your Name Recognized
It may take multiple encounters with your name for it to be recognized. This means that you will have to keep your name highly visible wherever potential patients might see it. The name of your practice along with your phone number and website should be printed on every piece of paper that you send out. You should also provide patients with pamphlets and other branded literature at each visit.
• Provide Additional Services
This can include extended hours, house calls or different kinds of testing. Find the services that will provide the most value to your patients by asking for their input.
• Commit to Providing Quality Service
Just as quality is the foundation of good business, it is also the foundation for a successful medical practice. Good service is how you retain patients and get them to refer new patients. Pay attention to how your staff handles problems and resolves disputes. When patients miss appointments through no fault of their own, how are these cases handled? Note that your patients will not soon forget rudeness and poor treatment.
While some in the medical community still consider marketing to be a forbidden method of attracting new patients, the modern healthcare landscape demands it. Good marketing is not synonymous with trickery, it is about moving your practice in the in the right direction.