It is exciting for physicians to grow their medical practices, but with expansion comes added responsibility. When you are growing your practice, it is important that you follow proper risk management procedures to keep you safe from the threat of a lawsuit. To that end, here are five tips for medical practice risk management that you can put to good use when you are growing your practice.
There is nothing worse than investing in your people only to have them float away to different opportunities. All that time, money and potential is now helping someone else succeed. Worse, you need to develop top talent if you have any shot at being and staying competitive. It’s a conundrum that every business will face sooner or later—how much can you invest in your people before they price themselves outside your ability to retain them. Continue reading
Most people wouldn’t go see a movie or visit a new restaurant without reading a few online reviews first, just to have a better idea of what they’re about to experience. Why should a medical practice be any different? Retaining existing patients and encouraging patient growth should be a goal for any practice, and reviews can be a very helpful tool for achieving it.
First, before you read any further, let me make ONE THING violently clear. Training is NOT the same as employee development or leadership development. Training is about acquiring skills, NOT about becoming a “better” whatever. Leadership develops the person. Training develops a person’s skills.
How often do you wonder about how your patients would rate your bedside manner? It is important to look at ways you can improve this vital part of your practice. Yes, your patients will have a better experience with you and will likely respond to treatment faster if your bedside manner is good, or better yet, great. Beyond that, your practice can thrive as you increase these skills.
With an aging population, the demand for medical care is increasing, as is competition among medical providers. The result is that marketing is more important than ever for medical practices. Today’s physicians need to approach marketing the way entrepreneurs do. It is important for them to recognize that medical practices operate in a marketplace filled with lots of options. It is important to:
Marketing involves an understanding of the main factors in your practice’s growth. It involves an understanding of the people your practice is intended to serve. Good marketing calls for the strengths of your practice to be examined as well as its weaknesses. Both the strengths and weaknesses of your competition should be analyzed as well. Good marketing educates patients as well as the physicians who refer patients.
• Show that Your Practice is Different
Physicians need to show that there is something special about their practice. To compete, you will need to have a unique approach to managing health conditions. Inform your prospective patients about how your care philosophy differs from that of other practices.
• Get Your Name Recognized
It may take multiple encounters with your name for it to be recognized. This means that you will have to keep your name highly visible wherever potential patients might see it. The name of your practice along with your phone number and website should be printed on every piece of paper that you send out. You should also provide patients with pamphlets and other branded literature at each visit.
• Provide Additional Services
This can include extended hours, house calls or different kinds of testing. Find the services that will provide the most value to your patients by asking for their input.
• Commit to Providing Quality Service
Just as quality is the foundation of good business, it is also the foundation for a successful medical practice. Good service is how you retain patients and get them to refer new patients. Pay attention to how your staff handles problems and resolves disputes. When patients miss appointments through no fault of their own, how are these cases handled? Note that your patients will not soon forget rudeness and poor treatment.
While some in the medical community still consider marketing to be a forbidden method of attracting new patients, the modern healthcare landscape demands it. Good marketing is not synonymous with trickery, it is about moving your practice in the in the right direction.